About Us

We built The System because we needed it ourselves

Matty Sallin, CEO


Adam Frank, COO

Erik Needham, CTO

Matty was a designer at Intuit but knew nothing about money. 
Adam was an entrepreneur who was good with money but not computers. 
Erik was an engineer who built apps but didn’t know how to invest.

None of us were happy with the personal finance apps in the marketplace. Most of them are built by financial industry folks who think you want to look at pie charts and line graphs. 

We wanted an effective and easy to use app. So, we took the best practices of personal finance and automated them. It’s worked for us and it will work for you. 

These are our principles:

  • Do It For Me is the new DIY. Personalized services, not tools, are the future of financial management.
  • "Automatic" is better than "easy". If you have to answer questions, do research, or follow advice, it's too much work.
  • No data for data’s sake. Keep it simple.
  • Not overspending is the key to the Three Essential Goals: build savings, pay off debt, grow a nest egg.

Our mission is to transform debtors into investors.  Got questions? Check out our FAQ or email us.

Get on The System.

It's probably the best financial decision you'll ever make.